No, the coffee isn’t red. This Starbucks From Africa To Africa Red, Brown Spice and Citrus, Ground Coffee, 12 oz. bag is Starbuck’s entry into the Product (RED) line of products.
The coffee beans are from East Africa, where coffee originally came from. Brewing it yields a unique flavor of coffee that’s deliciously complex. It’s been described as delicate with subtle hints of herbs, citrus, and spice.
Starbucks has worked extensively with African coffee, and with the opening of Farmer Support Centers in Rwanda and Ethiopia, this product is produced responsibly and under fair working conditions. And proceeds of sales will go not only to help farmers in these developing areas, it’ll also provide treatment for children and adults living with HIV in Africa.